How to Fix What’s Broken and Scale What’s Working Most business owners don’t have a funnel problem – they have…
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Turning Obstacles Into Solutions for Your Funnel
How to Build Offers That Remove Every Barrier Standing Between Your Customer and “Yes” Most business owners think their funnel…
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Crafting Value Stacks, Bonuses, Urgency, and Scarcity
How to Build Offers That Are Impossible to Ignore If you have ever launched a class, a membership, or a…
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How to Build a Grand Slam Offer
If your calendar is light, your range is half-empty, or your sales feel random, it’s almost never a “marketing” problem.…
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The 7-Day Email Series Funnel – and How Talon Shooting Range Used It to Drive Memberships and Free-Range Visits
https://youtu.be/0VzLU1Jiw0E Schedule a Strategy Call and Skyrocket Business Growth If you run a range or training business, you don’t need…
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How FFLs, Gun Stores, and Shooting Ranges Stop Getting Banned on Facebook (and IG!)
https://youtu.be/L6oYx-ZMNF0 If you’ve been in the firearms industry for more than ten minutes, you’ve probably felt the sting of Facebook…
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The VIP Launch Funnel™ Strategy for Shooting Ranges
(A True Story From the Coaching Room That Turned a “Black Friday” Deal Into a Year-Round Sales System) Last week…
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Ad Congruency and Offer Optimization for Firearm Instructors
“The Congruency Trap: When Clicks Don’t Become Students” On a recent coaching call, Murph (one of my instructors from Massachusetts)…
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Offer Building and Value Stacking for Firearm Instructors
“The $35 T-Shirt That Sold the Membership” On a coaching call I told the room something that made everyone laugh.…
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Pricing Strategy and Perceived Value for Firearm Instructors
Stop Competing on Price: The Simple Shift That Attracts Better Students at Premium Rates I was leading my coaching students…
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